About Us

At Viraya Design, we are more than just a saree brand—we are a platform that celebrates and preserves the timeless artistry of India’s skilled artisans. Their craft, rooted in traditions that span hundreds of years, is brought to life through every saree they create. Each piece is a result of immense effort, dedication, and the soulful touch of hands that have mastered this art over generations.

In a world where technology is rapidly replacing handmade craftsmanship, the beauty of hand block printing remains truly unmatched. Every motif, every impression, and every detail reflects the patience and passion of the artisans behind it. At Viraya Design, we take pride in supporting this heritage, ensuring that these extraordinary skills continue to flourish and find their deserved place in modern wardrobes.

We collaborate directly with artisans to ensure fair craftsmanship value and sustainable livelihood.

Founder’s Story: Vinisha

From a young age, I admired how a saree could speak without words—how it could make a woman look elegant, confident, traditional, or modern, all depending on the way she chose to drape it. This deep-rooted admiration slowly grew into a desire to carry this legacy forward, not just as a personal passion but as a meaningful venture.

To me, a saree is not just attire—it is a masterpiece woven into our culture, an emotion passed down through generations. A single piece of six yards has the power to transform a woman’s presence: it can make her look graceful in a gathering, bold in her workspace, or effortlessly trendy at a casual outing. The beauty lies in how she chooses to express herself through it.

Starting this brand was my way of blending my professional journey with my cultural love. With every saree we curate, my aim is to honour the artisans who keep this heritage alive, empower their craft, and bring timeless pieces to women who value authenticity, comfort, and elegance.

My story is simple: I wanted to build something that feels like home, that celebrates tradition, and that allows women to embrace their unique style with pride. This brand is a tribute to every woman who believes that a saree is not just clothing—it is an extension of her identity.

Our Promise

✔ Quality you can trust
✔ Ethically sourced collections
✔ Designs that reflect culture and craftsmanship
✔ A meaningful purchase that supports artisan livelihoods

Join us in celebrating tradition — one drape at a time.
Discover the beauty of heritage with Viraya Design.